Executive Producer Joey Espino’s words rang true as Philippine Fashion Week gave its participants a brand new experience last October 24 to 26. More than just a presentation of the latest collections from world-renowned brands, the Spring Summer 2015 anthologies by a carefully-selected roster of designers, Philippine Fashion Week stepped up the game with its new format that is bound to change the game of Philippine Fashion.
After each show, guests of the various packed shows were treated to an exclusive opportunity to be in the center of the global fashion pulse as both brands and designers offered their pieces for sale, hot off the runway. Flocking to the pop-up stores at the entrance of Hall 4 of the SMX Convention Center, guests were able to get up-close-and-personal with the pieces, articulating every seam and stitch, picking items off the rack and buying them right then and there. Gone are the days when the shows were just that—shows. This season aimed to challenge both brands and designers to come out with collections that not only display beautifully under the klieg lights. This season was all about coming full circle with the entire breadth of fashion: from idea and sketch, to production, and finally, to landing a spot in somebody’s closet.
Guests such as young celebrities Kylie Padilla and Andi Manzano were spotted shopping to their hearts’ content at the pop-up shops of global brands Forever 21 and Spanish newcomers UNOde50, ( S f e r a ), and Suiteblanco. Seasoned patrons such as actress Alice Dixson and journalist Ces Drilon were all praises for the designer collections that have really made an effort to combine both art and commerce, with their unique points of view crafted in meticulous wearability.
But beyond the pop-up shops, Philippine Fashion Week Spring Summer 2015 truly pushed the boundaries, bringing its talented designers to the present with their own
e-commerce websites. With all the collections presented available for online purchase, Spring Summer 2015’s designers are ready and geared up to set the trend, with their collections all available for purchase through their own e-commerce online stores.
It’s clear that this season is only the beginning of a more robust, more relevant Philippine Fashion Week. Armed with an aim to elevate designers into formidable, global brands, along with the keen objective of bringing the global fashion scene right at the heart of The Philippines, Philippine Fashion Week Spring Summer 2015 is poised and rearing to revolutionize Philippine Fashion, growing bigger and brighter season after season.